INB100 has taken a proactive step to protect its artists from online hate, trolls, and negativity. They took a step against defamation and false information. In a public note, INB set clear boundaries to protect its artists. They also shared an e-mail address where fans can report hate comments and posts.

The statement by INB100 said, “First of all, we would like to express our deepest gratitude to all the fans and their unstinting love for BAEKHYUN, XIUMIN, and CHEN. We are constantly monitoring portal sites, online communities, and social media to protect the honor of our artists. Through this activity, we will be taking legal action against anyone making indiscreet criticism, defaming, or spreading false information about our artists, and there will not be any form of consent or favorable agreements. We will continue to make our best effort for stable and healthy activities of our artists and fans based on data we gather through monitoring and from fans. We deeply appreciate your cooperation in advance. We accept report email to [email protected]. Once again, thank you for your endless love and support for our artists, and we look forward to your continued support and encouragement. Thank you.”

Baekhyun had founded INB100 in July 2023. He established the company and hired EXO’s Chen and Xiumin to work along with him. These three artists will be working with this agency and SM Entertainment.