Flowing across cities, towns, and villages it is owing to the river that various life forms and belief systems flourish. Making its way with twists and turns across geographies, the Ganga River resides in the people’s heart, representing the collective conscious, faith, and heritage of the country. To strengthen the people-river connect, in continuation with developing community level structures and several innovative programs for outreach, National Mission for Clean Ganga (NMCG) in collaboration with Door Darshan (Prasar Bharti) launched the Rag Rag Mein Ganga Travelogue series which covers the cultural, mythological, historical, and socio-economic aspects and lifestyle of the Ganga River basin. The first season which began from the Bhagirathi River covered 21 locations and received an overwhelmingly positive response from the people. Subsequently, due to popular demand the second season was launched and went on air from 21st August 2021. In the second season, the journey starts from Alaknanda River and through 26 episodes, covers locations such as Haridwar, Rishikesh, Agra, Kanpur, Prayagraj, Ayodhya, Bhagalpur, Patna, Bodh Gaya, Kolkata, Murshidabad and others.